Content precedes design. Design in the absence of content is not design, it’s decoration.
JEFFREY ZELDMAN
My strength is in brand identity design as I am particularly intrigued by symbolism and metaphors. I found that this fitted well with my experiences in creating brands. Having worked hand in hand with brand consultants for over a decade has allowed me to gain a good understanding of branding and how it complements visual communication and vice versa. I'm therefore able to incorporate this understanding in my design process, creating design solutions that not only carry aesthetic appeal, but also answer branding issues.
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GraphicVideo & Animation
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